Use the role models in your club

Summary of key points:

Heterosexual role models in the club can show support for LGBTQ+ athletes by normalizing acceptance and inclusion.

Important signals

There are many potential role models in any club who can play an important part in promoting inclusion. In many cases, the fact that they are not queer themselves can make them even more effective role models for queer inclusion. Such a role model might be a club leader, a coach, a team captain, a first-team player, or simply a member who is confident in their values and unafraid to stand up for what they believe in. Straight role models in a club can show support for queer athletes simply by normalizing acceptance and inclusion. When respected sports figures express acceptance and actively support inclusion, it helps create an environment where queer athletes feel safer. Open communication and clear acceptance signal that all members are valued regardless of orientation.

By showing that strong, skilled, and dedicated athletes can support diversity, straight role models can help break down stereotypes about homophobia, transphobia, and other forms of discrimination in sports related to gender and sexuality. Standing up against unacceptable behavior—such as homophobic slurs—challenges macho culture and reinforces that discrimination is not tolerated.

Straight role models can show visible support by joining Pride events, taking part in queer campaigns, and integrating inclusion messages into the club. These acts strengthen team cohesion and demonstrate acceptance. Their engagement can also counter harmful norms and inspire others in the club to reflect on their attitudes.

When respected individuals—like captains, coaches, or veteran players—set a positive example, it creates a welcoming environment that reshapes attitudes and breaks down barriers over time, making it easier for future athletes to be open and accepted for who they are.

In a sports club, heterosexual role models can take the initiative to include themes such as openness and acceptance in the club’s activities and values. They may also be invited by the club’s board or others to contribute to inclusion efforts. This creates a lasting positive impact on the club culture, where diversity is naturally embraced. It can also serve as an inspiration for other sports teams and organizations.

Also read

Three keys to successful inclusion of LGBTQ+

We have developed three strategies—three keys to successful inclusion: 1. Don’t assume. 2. Speak up. 3. Zero tolerance for discrimination and hateful expressions.

Do you need help with your inclusion project?

We can provide you with advice, lectures, arrange workshops, or create a tailored project for your organization.

Do you think some of the words we use are difficult?

Read more about several of the concepts and how we use them. The definitions are based on the “LGBT dictionary” from the Norwegian directorate for children, youth and family affairs.